Wafiq first realized the power of data when he was in university volunteering for an orphan sponsorship club. He identified and automated a long and demanding marketing task using a simple Excel sheet and VBA script. The impact was significant – sales doubled, the club surpassed its fundraising target, and an additional orphan was sponsored. Wafiq now brings his passion for data to Google as an Analytical Lead, where he grows billion-dollar enterprises by applying data science to Google's advertising products, including Search, YouTube, and Gmail. He leverages customer data and Google's AI to maximize the business impact of advertising. Prior to Google, Wafiq was a Product Manager at Walmart Canada's Data Science & Data Products team, where he launched the organization's first Customer Data Platform, unlocking real-time analytics and targeted marketing. Wafiq holds a Master's in Management of Artificial Intelligence from Queen's University, distinguished as a Vector AI Scholarship recipient. He also earned a Bachelor of Science in Computer Science and Medical Science from Western University. Outside of work, he enjoys fitness, writing and advising nonprofit organizations.